A McKinsey study has pegged the Indian maternity-care market at $1.30 billion and projected it to grow to $2.40 billion by 2012. Further, it is estimated that over 40 per cent of the current market spend, about $560 million, is incurred by the upper middle class and above with an annual income of over Rs 5 lakh.
Rhea Healthcare said it would set up similar facilities in Chennai, Coimbatore, and Kochi and has earmarked an investment of around Rs 58 crore. Besides the promoter’s family, a serial entrepreneur, has invested in the equity of Rhea Healthcare and the entire funding is done through equity and debt on a 1:1 basis.
Mohammed Rehan Sayeed, director of Rhea Healthcare, said, “Pregnancy in the Indian context is associated with illness and Motherhood is keen to drive the message that birthing is a wellness aspect. This facility will offer state-of-the-art labour, delivery, recovery bed; Lamaze techniques that enhances natural childbirth, Aerobics center and neo-natal intensive care level 5 to handle any possible emergencies for the new born to name a few.”
He said, Motherhood will also offer newborn screening, an essential preventive healthcare programme that tests babies for over 44 uncommon but serious disorders known as Inborn Errors of Metabolism.
Surumy Sayeed, CEO of Rhea Healthcare, said, “At each stage, the mother to be would be provided with an international pattern of doctor support which ensures that only a doctor fully acquainted with her case gets to treat her on 24/7 basis.”
Dulquer Salmaan, director of Rhea Healthcare, said, “The facility would also deliver paediatric services as a logical extension to birthing services. We have put in place an electronic health record system that would capture all vital health data of the child right from its birth paving the way for timely and superior paediatric care.”
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